Your title is the most important part of the article or ebook you will write. The title conveys the message to your readers about what will expect to find if they keep reading. Using keywords in your titles will increase the number of times people will want to read what you have written. Here are 3 tips on how to write titles that get results.

• Make sure you know which keywords people are likely to search for when they are looking for information on your topic. You can use a keyword selector tool to find a long list of words and phrases that are relevant to your content. These tools are free if you search for them online.
• Begin your title with a keyword or keyword phrase. The first few words are the very most important. If you are writing a 7 tips title do not start the title with the words 7 tips. Instead, use your keywords and then a hyphen, also referred to as a dash, to write a keyword rich and attention getting headline. For example, if you are writing about organic vegetables and healthy eating, use a title such as Healthy Eating With Organic Vegetables - 7 Tips On How To Eat Healthy With Organics. Do you see the difference? 7 Tips on How to Eat Healthy With Organic Vegetables wastes the first five words. The first title will be picked up by the search engines much more readily.
• For your Ebook, make sure your title is attention grabbing. You can then use a subtitle to tell what benefits someone would expect to receive from reading the book.

Use these tips in your writing and you will notice the difference almost immediately. I encourage you to learn more about writing articles and ebooks.

Posted in Writing and Speaking. |